This makes me think of the people who claim to be a Starseed. Has anyone ever heard of this? There's an alien/interplanetary/dimensional element to it.
In a nutshell, Starseeds are very sensitive people who claim to be psychically sensitive souls traveling from other planets. They appeal to people (often women) who have never felt as if they belong.
I can see a link between this and people who identify as non-binary. And it makes sense that Demi would be used to link the non-binary/trans community with a special alien aspect. It really seems to feed the ego and make them feel even more special and "other".
Here's an article that lists
16 signs that might indicate you’re a Starseed:
Starseed article [
https://medium.com/illumination/am-i-a-starseed-a17960247445]
Examples:
2. You’re constantly gazing at the stars
4. You often feel like you don’t belong
6. You’re very intuitive and psychic
16. You see repeating numbers (angel numbers)
Check out the whole article. It's written by a woman who thinks she is a Starseed. I think it really gets into the mindset of Demi and her followers.