a smart marketing strategy to make the fans feel special and in need to protect and give them all they want like awards and such, i remember bc admitted that he is hungry for success, nothing is wrong with that ofc, ambition is cool, but brainwashing and suggestively put their young fans' brains into thinking theyre special and that theyre the only hope for them is not, its not like they will be a bad or flop group if they lose or dont get any awards after all, idk why winning this kngdom is so important to them, even fl message on bbl sounded desperate how he wants st4ys to stream, they have a life, if they do CARE and LOVE their fans, they would know that and wouldnt give hints and signs as to why they should vote or stream 24/7 because they "could achieve everything if they come together" he said it with no context but WE KNEW what he is on about, he isnt talking about how individually, st4ys are capable of anything because theyre talented (as an individual), he said it "if they all come together" so ofc its about making 5kz win every award by streaming and voting because it is needed for groups of ppl who come to work together to achieve that. st4ys are now getting the nickname "stream monsters" or smthng because they stream like crazy for kngdom, im not surprised if 5kz win the whole thing.